A smile's the best accessory

The real magic of a powerful personal brand is having the charisma to supercharge it. Whether you're an entrepreneur, a doctor, a lawyer, a business executive or an athlete, the way to really stand out to the public is through projecting your personality in such a way that ot connects with those you encounter on a deep and memorable level.

Everyone can be charismatic. We are not born charismatic - we cultivate it in many ways. One way is by observing and learning from people who you think are charismatic. You don't need to copy them, but learn their secrets, try them on and fine - tune them until they fit for you.